Databases by sector and size
Utilities, healthcare, hospitality, industry, retail and finance in the MTD pilot; mid-sized companies eligible for the grants in the Kit Digital campaign.
Demand generation · Cybersecurity
Two campaigns to reach the people who decide on security: a Mobile Threat Defense pilot with large accounts and a campaign on Spain's Kit Digital grants for mid-sized companies, generating leads for Bitdefender partners.
Both campaigns, in four figures
The challenge
Bitdefender wanted to open conversations in two different segments: large companies that need to protect their mobile fleet, and mid-sized companies that could fund their cybersecurity through the Kit Digital and Kit Consulting grants.
In both cases the goal was the same: conversations with decision-makers and qualified opportunities, not just contact volume.
Two campaigns
What we did
TMR built the databases by sector, the pitch and the assets, and combined phone, email and webinars so every contact had a clear next step.
Utilities, healthcare, hospitality, industry, retail and finance in the MTD pilot; mid-sized companies eligible for the grants in the Kit Digital campaign.
More than 9,000 calls to speak with IT and security leaders, uncover projects and qualify interest.
HTML emails and a landing page about the grants, with a single call to action: sign up for the webinar.
Webinars in July and September 2024 and a recording for those who could not attend, with reminders and follow-up.
Each lead was handed to the assigned Bitdefender partner with its need (EDR, MDR, XDR, MTD…).
The assets
The results
In the MTD pilot, healthcare converted best: 21% of the decision-makers reached became leads. In the Kit Digital campaign, 120 decision-makers showed interest and 10 became opportunities for the partner, with solutions such as EDR, MDR with SOC, XDR or MTD.
2,616 calls. Estimated pipeline of the 7 opportunities: €414,600. Source: campaign report, January 2024.
6,421 calls and 12,350 emails. The 8 November cybersecurity mailing achieved a 36.8% unique open rate and a 5.2% click rate. Source: campaign report, November 2024.
The approach
The call opens the conversation, the email reinforces the value and the webinar gives a reason to move forward. The campaign doesn't stop at impressions: it ends in qualified opportunities for the sales team and partners.
We design outbound, email and webinar campaigns that end in opportunities for your team and your partners.
Transparency notice: the text on this page was produced with the help of artificial intelligence and reviewed by the TMR team (EU Regulation 2024/1689, art. 50).