Demand generation
connect
engage
convert
growth
Our growth mantra
Lead generation
It is not about generating more leads, but about reaching the accounts with the greatest potential and the people involved in the buying decision. We design and run campaigns across the whole funnel to turn interest into qualified opportunities, with end-to-end traceability to spot opportunities and correct deviations.
94% of the leads generated
received a quote
Samsung Q3 2026 campaign: ABM lead generation program for its partner ecosystem
How we do it
From target account to opportunity, in five steps and with AI in the research.
- 01
We identify
the accounts with the most potential and the people who decide in them, using intent data to know which ones are researching.
- 02
We connect
with messages and content tailored to each account and each role in the buying committee.
- 03
We qualify
interest to separate curiosity from opportunity.
- 04
We activate
your sales teams and partners with accounts ready to work.
- 05
We measure
the impact on pipeline and fine-tune the campaign.
See a case: more than €1.2M in pipeline identified for a leading mobility manufacturer →
Benefits of ABM
Increases customer satisfaction and communicates your value proposition clearly, speeding up decision-making and the sales cycle itself.
Accelerates the sales cycle by focusing on the final stages of the buying journey, engagement and decision, shortening the cycle and driving more conversion.
ABM is a long-term strategy focused on building valuable relationships with high-value customers.
Accurate ROI measurement that shows which customers, sectors and markets generate the greatest return, so you can strengthen or recalibrate the strategy.
Discover our customer roadmap to success
We bring the strategy and the right people to design and run ABM campaigns alongside your marketing and sales teams: we identify the accounts, connect with the decision-makers, qualify interest and measure the impact on your business.
Outbound and inbound lead generation
Awareness
Make the problem known and spark the need.
Evaluation
Help with the search. Turn prospects into leads.
Conversion
Support decision-making and buying intent. From leads to buyers.
Online and hybrid events
We create valuable webinars and events that support the rest of the initiatives, closing the full circle of our offer to accelerate your sales cycle.
Frequently asked questions
What is the difference between ABM and traditional lead generation?
Traditional lead generation looks for volume of contacts. ABM first chooses the accounts that can bring the most value and works their whole buying committee with tailored messages. It generates fewer contacts but more real opportunities, and lets vendor and partner work the same accounts.
How do you choose the target accounts?
We start from your won opportunities and your ideal customer: sector, size, installed technology and region. On that basis we prioritise the accounts that show buying signals, such as interest in your category, a tender or a leadership change, and validate the final list with your sales team.
How long does an ABM campaign take to deliver results?
The first signs of interest and the first meetings usually arrive within the first three months. The impact on pipeline and closing depends on your sales cycle; in B2B tech it is usually measured between six and nine months.
Can we do ABM together with our partners?
Yes. It is one of our specialities: we assign target accounts to each partner, coordinate the actions and make use of the vendor's channel funds (MDF). The partner works accounts it would not approach alone, and the return is measured by account and by partner.
How is the success of an ABM campaign measured?
We agree the KPIs before we start: buying committee coverage in each account, engagement, meetings, opportunities and pipeline generated. Whenever possible, we compare the accounts we work with a control group to know the campaign's real impact.