Institutional communication and PR · Technology cluster
We connected the cluster's scientific, technological and business activity with communication that sparks interest and broadens its public presence.
The Madrid Region's CITT in Semiconductors brought together knowledge, talent and promising projects. The challenge was to make that activity visible and explain why it matters to companies, researchers and institutions. Over one year, TMR designed and ran a strategy combining expert content on LinkedIn, media relations, video coverage of events and refreshed owned channels.
The impact, in four figures
The challenge
The CITT connects universities, research centres and companies to drive Madrid's semiconductor ecosystem. Yet its activity had limited visibility: LinkedIn lacked a steady publishing rhythm and interaction was low.
We needed to build a shared narrative and bring specialised content to audiences with different interests: the scientific community, industry, public administrations and the media.
The plan had three goals
What we did
TMR took on planning and execution, with monthly results tracking and editorial adjustments.
We analysed the starting point, defined audiences, shaped the messages and organised the editorial calendar under the banner #MadridSemiconductorsReady.
The plan linked the cluster's agenda with issues that matter to its audiences: talent, research, industrial capabilities and technological sovereignty.
We produced posts about technologies, projects, events and the people driving the ecosystem.
The content blended outreach and news, covering topics such as lithography, infrared imaging, hybrid computing and European semiconductor policy.
We drafted and distributed three press releases tied to the 2025 and 2026 Summits and the International Meeting on Technological Sovereignty.
We turned each event into content that kept circulating afterwards: recap videos, write-ups and posts with the key takeaways.
Coverage included the Summits and the First International Meeting on Technological Sovereignty, part of the Complutense University Summer Courses, held at the European Parliament Office in Spain.
We kept news and calls up to date on the website and designed presentation and newsletter templates.
That way, press and social activity carried through into owned channels that were current and consistently presented.
The results
The plan set a target of five appearances a year. The first press release generated 113 mentions across 37 different outlets.
The three releases accumulated 397 mentions and an estimated reach of 650,142 people. Coverage included Europa Press, Bolsamanía, Emprendedores, Economía Digital, El Confidencial Digital, Periodista Digital, Madridiario and Qué!
Releases dated 27 November 2025, 4 May 2026 and 2 June 2026. Source: distribution reports for each release. Accumulated mentions are not the same as unique outlets. Reach is the total estimated by the distribution agency (direct impressions plus the audience of mentions).
October 2025 – August 2026 · 47 posts
The community grew 22% from the September 2025 starting point. Content featuring cluster members and the Summit videos stood out for their reach.
Advertising value equivalent (AVE) of the three releases
€7,660
The distribution reports estimated an advertising value equivalent of €7,660. AVE estimates what equivalent advertising space would cost. It does not represent revenue, financial return or a complete measure of communication impact.
The work, published
Recap video of the meeting between industry, academia and government.
Watch on LinkedIn → Press release · Europa Press113 mentions and an estimated reach of 145,306 people (in Spanish).
Read the story → Press release · Europa Press147 mentions and an estimated reach of 192,394 people (in Spanish).
Read the story → Coverage · EmprendedoresOne of the 113 mentions generated by the 2025 Summit release (in Spanish).
Read the story → Event · UCM Summer Courses137 mentions and an estimated reach of 312,442 people, with write-ups of the 10–11 June 2026 sessions (in Spanish).
See coverage and programme → Outreach · Cluster websiteArticles and news on talent, lithography, hybrid computing and industry developments.
Explore the content →The value of sustained communication
The project gave the CITT's public presence continuity and consistency: a shared narrative, a steady editorial agenda and content tailored to each channel.
Communication helped the ecosystem's knowledge, people and events reach well beyond its own calendar.
We help you explain its value, reach the audiences that matter and turn its activity into content and news, with results tracking.
Transparency notice: the text and charts on this page were produced with the help of artificial intelligence and reviewed by the TMR team (EU Regulation 2024/1689, art. 50).
