Qualified sales meetings
From the partner's brief, we prepared the pitch, adapted emails with their brand and called 100 target companies to book meetings with the right contacts.
DeliverableReport with the updated contact base and meetings booked
Partner program · Cloud provider
We designed a program of ready-to-use actions: campaigns, events, webinars, content and certifications, co-funded by Crayon.
Crayon wanted its partners to sell more services based on vendor solutions such as Microsoft, DocuSign or Veeam. Many lacked the time or resources to run their own marketing. TMR created the Growth Partner Program: a catalogue of co-marketing initiatives the partner chooses from, with production handled and 50% of the investment subsidised.
The program, in four figures
The challenge
Many Crayon partners had customers and technical skills, but no marketing team to generate opportunities consistently.
Crayon needed an easy-to-use program with concrete actions and production handled, so partners only had to choose and take part.
The program had three goals
What we did
TMR designed the program, its identity and each action, and handled production and execution.
From the partner's brief, we prepared the pitch, adapted emails with their brand and called 100 target companies to book meetings with the right contacts.
A loyalty event for around 15 guests: a short meeting on the partner's agenda followed by a showcooking, with a co-branded HTML invitation.
An online session with experts from the partner, the vendor and Crayon. The first registrants received breakfast at home on the day.
Press releases, opinion pieces and video interviews in Crayon's space on IT Reseller, plus a customer story kit: press release, written case and video testimonial.
Online training with Microsoft and other vendors every quarter, and vouchers for official certifications subsidised at 100%.
The pieces
The results
In 2023 we presented the program to more than 20 partners and followed up with each one. Six launched actions: Cloud-iQ positioning videos, customer stories, demand generation campaigns and joint webinars.
Avalora ran two webinars with Crayon, in June and October, and Cartagon recorded its customer story with a press release.
Source: Crayon partner program tracking, October 2023. Interested includes active partners and those pending their first action.
The approach
The program turns channel funds into concrete actions: the partner chooses, brings its customer knowledge, and TMR handles production and execution.
That way, Crayon activates its channel with one quality standard and a shared brand across every initiative.
We design co-marketing programs with ready-to-activate actions and handle production and measurement.
Transparency notice: the text on this page was produced with the help of artificial intelligence and reviewed by the TMR team (EU Regulation 2024/1689, art. 50).