Channel program · Distributor and vendor
We turned an incentive plan into a program with its own identity: creative concept, private landing page with rankings, welcome kit, emails and target-based rewards.
Ingram Micro wanted its HPE partners to sell more data center solutions to mid-market and SMB customers, and to keep doing so throughout the year. TMR designed Symbiosis, a program that splits the year into seasons, sets sales milestones for each partner and keeps the conversation going with challenges, content and rewards.
The program, in four figures
The challenge
Incentive programs often start strong and lose momentum within weeks. Ingram Micro needed its HPE partners to have reasons to come back: clear targets, visibility of their progress and recognition when they hit them.
The program also had to support a specific commercial priority: growing HPE data center solutions among small and mid-sized companies.
Four ways to grow
What we did
TMR designed the program and ran it end to end, working with the Ingram Micro team, who set each partner's targets.
The concept starts from a simple idea: distributor, vendor and partner form an ecosystem that grows when everyone looks after it.
The seasons set the rhythm of the year: each one opens new challenges, content and rewards, and lets the program adapt without losing continuity.
Each partner logged in to a personal profile, visible only to them, showing progress against their targets.
The platform included an overall ranking, incentivised tasks, resources, rewards and a reporting form, with monthly sales updates.
Every participant received a welcome letter and a potted plant, the program's symbol, branded with the Ingram Micro and HPE logos.
We designed and sent HTML emails for the welcome, each stage launch, reminders and winners, with delivery and open reporting.
Each partner had three sales milestones per season, sized to their business. Reaching the first, second or third unlocked rewards of €100, €200 or €300.
The centrepiece
A visual identity inspired by nature and the HPE symbol, so the program was recognisable at a glance and didn't feel like another incentive PDF.
Ingram Micro · HPE
Bienvenidos a Symbiosis
Un programa que te ayudará a impulsar tus ventas, salvaguardar y mejorar el entorno, cuidando de aquello que nos hace crecer.
¡Cuidemos el entorno y nuestro ecosistema!Leitmotiv
Cuidarnos mutuamente salvaguardando y mejorando nuestro ecosistema, de productos y natural.
Las 4 estaciones
El programa divide el año en cuatro tramos para impulsar nuevos retos y premios.
El vivero
Contenidos sobre los productos HPE listos para usar y un programa de referencias para difundir casos de éxito y sumar puntos.
Acceso partners
The results
In the summer stage, 9 partners reached at least one milestone. In autumn it was 13 of the 24 participants, and 8 of them reached the top level.
Participants' HPE sales in autumn came to 145% of the sum of their base targets.
Base: 24 partners in the autumn stage (October–December 2024). Source: program targets and achievement table. The base target is each partner's first milestone.
What a program with an identity brings
Symbiosis gave Ingram Micro a structured way to activate its HPE partners: targets tailored to each one, visible tracking and recognition at every stage.
The program's identity, from the landing page to the welcome kit, helped the proposal stick and stand out from other channel communications.
We design channel programs with targets, content, platform and rewards, and run them with results tracking.
Transparency notice: the text and charts on this page were produced with the help of artificial intelligence and reviewed by the TMR team (EU Regulation 2024/1689, art. 50).
