Audit & Research
«What gets measured gets improved.»
Peter Druker
Competitive Intelligence Matrix
Omnichannel Positioning Audit: online & offline
Coming soon...
Key information to fully integrate offline shopping with the online channel.
Based on the latest Artificial Intelligence and machine learning technologies we are able to perform a real-time audit of the offline & Online positioning of your brand, compared to the competition in the KPIs that have the greatest impact on sales (High Visibility Locations, promotional activity, pricing, etc…) to be able to see:
- Planogram analysis
- Price compliance
- Product execution
- HVL Validation
Social Listening
To understand what are the needs or concerns of customers and to monitor what they are saying about your products/services, as well as about your competitors.
The detection of this conversation can help us to activate customer services in real time, measure the company’s reputation and design new products or services accordingly.
Customer Experience CX
This metric reflects the success that a company has in customer experiences and engagement. According to Forrester, the brands that succeed in CX have a 2X increase in revenue over brands that do not.
KPIs to Track and Measure
SINGLE EASE QUESTION (or SEQ) is a 7-point rating scale used to assess how difficult or easy users find a specific task on your website or app. SEQ is an important part of usability testing. Rather than measuring general usability of an interface or prototype, SEQ measures perceived difficulty of completing a specific task as perceived by the user.
NET PROMOTER SCORE (or NPS) one of the most popular customer experience metrics, focuses on a single, crucial question: how likely are you to recommend us to a friend, on a scale from 0 to 10? is widely recognized as one of the most important metrics for customer experience and measures global satisfaction as a result of the propensity of users to recommend your company.
This metric focuses on a single, crucial question: how likely are you to recommend us to a friend, on a scale from 0 to 10? Based on the score they give you, your customers can belong to three groups:
- Promoters (with a score of 9 or 10)
- Passives (7-8)
- Detractors (0-6)
«Measuring progress is the only way to achieve lasting success.»
John Lanchester