Demand Generation
connect
+
engage
+
convert
=
growth
connect + engage + convert = growth
Lead generation
98% of the leads generated are qualified
Two strategies and one objective
Inbound Marketing is a strategy that promotes the acquisition of leads through quality content and guides them through the buying process until the sale is closed and they become customers.
Account-based marketing is a B2B strategy with an inverted funnel structure based on specific target accounts that consist of creating personalized campaigns and content focused on specific accounts and selected buyer personas.
Benefits of ABM implementation
Increase customer satisfaction and deliver your value proposition with clarity, streamlining decision-making and the sales cycle itself.
Accelerates the sales cycle by focusing on the final stages of the buying journey, engagement and decision, reducing the sales cycle and generating more conversion.
ABM is a long-term strategy focused on building valuable relationships with high-value customers.
Measuring ROI accurately to determine customers, sectors and markets that generate higher returns, to strengthen or recalibrate the strategy.
ABM Tactics
An effective ABM strategy requires the financial investment required for highly customized content and resources, a clear omnichannel approach, and fully aligned marketing and sales departments.
Discover our customer roadmap to success
Outbound & Inbound Lead generation
Awareness
Evaluation
Conversion
Help in decision making and purchase intent. New leads can now make an informed purchase decision.
Branded Content
Interactive Content Benefits
Differentiation strategy
84% believe that interactive content helps the company differentiate itself from the competition.
Accelerate lead generation
Improving the attention of your audience. Frequent visitors
High engagement
66% of content marketers refer to interactive content as the main reason for engagement.
Increases click-through rate
There is an increase in the click-through rate.
Generar backlinks
More visitors to your website will strengthen your SEO strategy.
High engagement
Differentiation strategy
Increases click-through rate
There is an increase in the click-through rate.
Accelerate lead generation
Improving the attention of your audience. Frequent visitors.
Generar backlinks
Source: CMI
Interactive Content Type
Landings Pages
Infographics
Quizzes
Ebooks
Videos
Surveys
Channels and incentive programs
ENGAGEMENT
A context to grow with selected partners in a premium program.IMPULSE
A program for partners to grow (qualitatively and quantitatively) towards their best version.G
R
O
W
T
H
GROWTH
Online and hybrid events
Events
