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Interactive Content

B2B Project

Interactive E- Book

E-book, an interactive and highly visual format in which Inetum launches valuable content to their customers explaining the keys to prevent and recover from a ransomware attack with the new generation of Ibm Flash System storage.
Inspired by the creative review, invites users with its “page-turner” system to experience reading an e-book with the added bonus of being able to embed videos, infographics, gifs, etc.
We give a complete solution, from the structure/approach of the theme of the e-book, copy (content writing), formatting in this new platform, e-book metrics to understand what content generates more interest.

The Results

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Increased lead generation from this type of content

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Increased the opening HTML rate

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Increased Decision Makers engagement ​

The Way To Get Started Is To Quit Talking And Begin Doing.
Walt Disney
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