Liaising with the end customer
We act as the bridge between the customer and the Salesforce teams involved, agreeing focus, timing and permissions.
Customer content · Software vendor
We manage every story end to end, in writing or on video, from first contact with the customer to final approval.
Salesforce needed to prove the value of its technology through the voice of those already using it. TMR ran the whole process: coordinating the end customer and the Salesforce teams involved, preparing interviews, producing the piece and handling reviews through to approval.
The work, in figures
The challenge
A success story involves many parties: the end customer, its communications team and, on the vendor side, marketing, sales and the account owner.
Without someone coordinating, stories stall or never get published. Salesforce wanted a team to handle everything and deliver approved pieces.
What it needed to solve
What we did
We follow the same method for every story, adapted to the format and the customer.
We act as the bridge between the customer and the Salesforce teams involved, agreeing focus, timing and permissions.
We prepare and run interviews to capture the challenge, the solution and the results in their own words.
We write the case study or produce the video, with the message tailored to the channels where it will be used.
We manage customer and Salesforce reviews. Our commitment doesn't end until the piece is fully approved.
The results
Salesforce has more than 20 approved success stories, in text and on video, to use on its website, in campaigns and in sales conversations.
Its teams focused on the customer relationship; TMR took on coordination, production and follow-up for every piece.
Why it works
A customer explaining how they solved a problem brings a credibility the brand cannot create on its own.
For that proof to get published, you need an orderly process and someone to see it through.
We produce written and video success stories and handle coordination through to final approval.
Transparency notice: the text on this page was produced with the help of artificial intelligence and reviewed by the TMR team (EU Regulation 2024/1689, art. 50).