Success stories
Success
stories
stories
Real projects. Different challenges. Results we can prove.
Leading mobility manufacturer
How to identify more than €1.2M in pipeline in 12 weeks with ABM and AI
Challenge. Deciding which accounts the channel should invest in for the launch of a laptop range.
What we did. AI-powered ABM: we qualified 358 accounts and selected the 30 priority ones, with their decision-makers.
Result. More than €1.2M in pipeline identified and €50 of pipeline identified per euro invested.
What we did. AI-powered ABM: we qualified 358 accounts and selected the 30 priority ones, with their decision-makers.
Result. More than €1.2M in pipeline identified and €50 of pipeline identified per euro invested.
Dell Technologies · Arrow
How to activate a partner ecosystem to multiply its revenue
Challenge. Activating partners and growing their sales in a measurable way.
What we did. Growth Partner Program: a team-based competition between partners, with challenges and incentivised demand generation actions.
Result. +235.6% partner revenue and an EMEA best practice for five years.
What we did. Growth Partner Program: a team-based competition between partners, with challenges and incentivised demand generation actions.
Result. +235.6% partner revenue and an EMEA best practice for five years.
Inetum-IBM
How to open up the market for a partner's IBM solutions over three years
Challenge. Generating IBM opportunities for Inetum outside its usual portfolio.
What we did. A dedicated BDR team, an interactive e-book, vertical ABM, webinars and a Rubik's cube as direct marketing, from 2022 to 2025.
Result. 32 companies with a project in the first year and 191 leads in 2024.
What we did. A dedicated BDR team, an interactive e-book, vertical ABM, webinars and a Rubik's cube as direct marketing, from 2022 to 2025.
Result. 32 companies with a project in the first year and 191 leads in 2024.
CITT in Semiconductors · madri+d
How to put Madrid's semiconductor ecosystem on the map with 397 media mentions
Challenge. Making the cluster's activity visible to companies, researchers, institutions and the media.
What we did. Communication strategy, LinkedIn, three press releases, event video and visual identity, 2025 to 2026.
Result. 397 media mentions, 10.2% LinkedIn engagement and +22% followers.
What we did. Communication strategy, LinkedIn, three press releases, event video and visual identity, 2025 to 2026.
Result. 397 media mentions, 10.2% LinkedIn engagement and +22% followers.
Ingram Micro · HPE
How to activate 24 HPE partners with a season-by-season incentive program
Challenge. Keeping Ingram Micro's HPE partners active all year round.
What we did. The Symbiosis program: private landing page with rankings, welcome kit, emails and sales-milestone rewards, in 2024.
Result. From 9 to 13 partners hitting a milestone between summer and autumn; 8 reached the top level.
What we did. The Symbiosis program: private landing page with rankings, welcome kit, emails and sales-milestone rewards, in 2024.
Result. From 9 to 13 partners hitting a milestone between summer and autumn; 8 reached the top level.
Crayon
How to activate Crayon's partners with a co-marketing program
Challenge. Helping partners without a marketing team generate business consistently.
What we did. Growth Partner Program: co-funded campaigns, events, webinars, content and certifications, in 2023.
Result. 20+ partners invited and 6 with actions under way, including joint webinars and customer stories.
What we did. Growth Partner Program: co-funded campaigns, events, webinars, content and certifications, in 2023.
Result. 20+ partners invited and 6 with actions under way, including joint webinars and customer stories.
Bitdefender
How to open 17 cybersecurity opportunities with outbound and webinars
Challenge. Reaching security decision-makers in large and mid-sized companies.
What we did. A Mobile Threat Defense pilot and a Kit Digital campaign with calls, email and webinars, in 2023 and 2024.
Result. 17 opportunities, 480 decision-makers reached and €414,600 estimated pipeline in the pilot.
What we did. A Mobile Threat Defense pilot and a Kit Digital campaign with calls, email and webinars, in 2023 and 2024.
Result. 17 opportunities, 480 decision-makers reached and €414,600 estimated pipeline in the pilot.
Secure&IT
How to secure 23 meetings with CIOs and CISOs of large companies with ABM
Challenge. Opening managed security conversations in companies with more than 400 employees.
What we did. 1:Few ABM with BDRs, email nurturing, webinars and personalised direct mail, in 2025 and 2026.
Result. 207 decision-maker conversations and 23 leads with meetings, almost four times the target.
What we did. 1:Few ABM with BDRs, email nurturing, webinars and personalised direct mail, in 2025 and 2026.
Result. 207 decision-maker conversations and 23 leads with meetings, almost four times the target.
SALESFORCE
How to prove the value of technology through its customers' voice
Challenge. Proving the value of the technology with credible arguments for marketing and sales.
What we did. End-to-end management of customer success stories, written or on video, from interview to final approval.
Result. More than 20 customer success stories produced.
What we did. End-to-end management of customer success stories, written or on video, from interview to final approval.
Result. More than 20 customer success stories produced.
Cricut
How to gain visibility and sales in retail with training and product experience
Challenge. Improving in-store visibility and sales at one of Spain's leading retailers.
What we did. POP furniture in top stores and training with live product demos at each store.
Result. Shop-in-shops installed, sales staff trained and an increase in sales.
What we did. POP furniture in top stores and training with live product demos at each store.
Result. Shop-in-shops installed, sales staff trained and an increase in sales.
